Sneakers

RBRSL

RBRSL believes that the act of upcycling is a transversal phenomenon as not only is it helping the planet, but it shows us just how many ways there are to put discarded materials to use.

RBRSL is an Italian brand that is bringing nature and innovation to the sneaker scene. RBRSL, formerly known as RubberSoul, has been focused on breaking the existing norms of consumer culture by creating shoes with longevity in mind. RBRSL believes that the act of upcycling is a transversal phenomenon as not only is it helping the planet, but it shows us just how many ways there are to put discarded materials to use.

The RBRSL collection is an eclectic mash-up of classic design and innovation, blending natural forms with new color-ways and geometric shapes. Through this dialogue comes a crossover of language with underlying attention to subtle details while retaining RBRSL’s mission to be free and rebellious.

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RBRSL_RubberSoul

RBRSL is looking to break the existing norms of consumer culture by creating shoes, or sneakers, that will last. It reflects a journey of experimentation beyond the dictates of the Fashion System. No age, no gender, no Time, no space, and most of all, upcycling, are the exact 5 words that sum up their collection.
Their production process follows the same method for all shoes. Every shoe is first treated with a layer of hand-applied rubber. Then, it is submerged in a very special liquid rubber which forms a real transparent shell once cooled.
The handmade quality of a shoe like this, the care and thought which is put into absolutely every single pair, is what makes these shoes so unique and also makes them hard to imitate as well.

Rubber is the core component out of which the product is developed, which is then fused with the leather upper, eventually becoming greater than the sum of its parts: the soul. The brand is a hybrid footwear with a street approach that is refined at the same time.

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